Speakers
Monday Keynote Address
Paul Salvini
CTO
Christie Digital
What's Next for Pro AV?
From tablets to flat panels to the future of projectors
. from
personal viewing to group collaboration, to using the world around
us as our own digital canvasses
the world of display technology
is changing. With all this change and disruption, the question facing
many is, what does the future hold for Pro AV integrators? Dr. Salvini
will discuss near- and long-term factors that may influence future
innovation opportunities, as well as review key influencing factors
that could help shape the direction and value proposition of the
Pro AV market. Paul will share his insights and experiences as a
technology champion in the field of content development and integration
with display solutions in this promising look at what the future
may hold for Pro AV integration experts.
Session 1 - Laser-based Digital Cinema and Large Venue
Greg Niven
Vice President, Sales & Marketing
NECSEL/LIPA
New Opportunities for Laser Illumination Projector Systems
The Laser Illuminated Projector Association (LIPA), representing
over 20 industry-leading laser suppliers, projector manufacturers,
technology organizations and exhibitors, will present its views
on new opportunities for laser illumination projector systems. The
presentation will primarily explain the benefits of laser technology
as it applies to commercial theatre-quality and large-venue projectors.
Benefits explained will include brighter illumination, better color
rendering, and lower cost of ownership.
Also, LIPA will address the current regulatory environment governing
the use of lasers and the impact on regulations on theatre owners/operators.
Background for this part of the presentation, in which LIPA will
argue for a better regulatory environment, will be drawn from product
comparisons sponsored by LIPA and conducted in the field by independent
experts. A key LIPA goal is to promote wider adoption of laser projectors,
and regulatory reform is an essential element.
Bram Dieryckx
Product Manager, ProAV Projection
Barco, Inc.
Laser Technology: The Future of Projection for the ProAV Market
In this session, Bram Dieryckx will discuss the impact of laser
technology to the ProAV community; the long-term benefits of laser
technology to the audience, exhibitors and systems integrators;
the three major factors driving the commercial availability of laser
projection; and the leaders bringing laser technology to market.
After talking about lasers as light sources for projectors since
the 1960s, laser projection is finally here-and commercially available
next year. In January 2012, Barco publicly unveiled its laser projector
prototype, showcasing levels of brightness and color saturation
never before seen to exhibitors and industry leaders. Exceeding
55,000 ANSI lumens, Barco demonstrated its revolutionary 4K laser
projection technology on a 70-foot screen, providing a glimpse of
where projection is heading in the future.
Bill Beck
Founder & EVP Business Development
Laser Light Engines
Off-board Laser Illumination: Enabling New Projection Use Models
Laser-driven illumination provides many desirable benefits to performance
projection including radically scalable brightness, long life at
full output, reduced power consumption, as well as lower heat dissipation
and ambient noise. Another attractive attribute of laser illumination
is that it can be decoupled from the projector. This talk will explore
a number of new use models for performance projection enabled by
optical fiber delivery (OFD). This is a new category of solid-state
light source called "off-board illumination" (OBI). These
new use models will be described and quantified to suggest how OBI
can be used to retrofit lasers to many types of existing projectors,
both DLP and LCOS. The concept of centralized laser "light
farms" for both fixed and mobile applications will be proposed
for flexible, reconfigurable light and projection requirements.
Finally, a universal, compact projection head will be described
for single SKU coverage of a wide range of lumen outputs and applications.
Petteri Uusimaa
President & CEO
Modulight, Inc.
Laser Diode Light Engines for 3D Cinema
There is an increased interest in high brightness long-lifetime
light sources in large venue projection applications, especially
in 3D digital cinema. This application requires lasers with optical
output powers in the range of 50-200W per RGB wavelength to realize
10k+ lumens systems. It is widely accepted that the most powerful
and cost efficient way of realizing these light sources is using
RGB laser diodes directly. In this work we discuss tradeoffs in
designing laser diode based solutions for blue and red light engines
for cinema application and demonstrate performance of the 50W light
engines at 465nm and 635nm. We will also present guidelines for
system level requirements for projector application and present
results on current performance and scalability of this technology
to high-lumen 3D projection.
Session 2 - Projection Components and Subsystems
Dr. Walter Chen
Senior Principal Member of Technical Staff
MAXIM Integrated Products
Bill of Materials (BOM) Requirements of a Laser Scanning Pico
Projector
A laser scanning Pico Projector can be assembled using off-the-shelf
electronic components at the expense of high BOM cost and high power
consumption. To move closer to mass production at a consumer price
point, and with power consumption suitable for battery applications,
ASICs are being developed and more power efficient laser drivers
are becoming available. Taking a system view of the Pico Projector,
a new interface - Host Sinusoidal Synchronized Framing (HSSF) -
is proposed to further cut BOM cost by reducing the requirement
for frame buffering. A single chip solution is possible based on
this HSSF interface.
Francis Nguyen
Senior Product Marketing Manager
OSRAM Opto Semiconductors Inc.
Evolution of LEDs Used in Picoprojectors
Pico projectors are emerging as a tool for sharing information as
well as completely new applications made possible by its small size.
LEDs have made possible tiny projection systems and are still the
light source technology of choice. Market expectations for brightness,
size, efficiency and cost of pico-projectors are influenced to a
large extent by the selection of LED and imager used. The optimization
and evolution of the RGB LEDs used in projection engine designs
have evolved over the last few years resulting in each generation
of pico-projectors that are brighter than last season's model. Today
a pico projector that fits in a suit jacket or a briefcase is available
for under $500. We are now in our 4th generation of LEDs used in
projectors and this paper will continue with a look ahead at what
is coming up.
Andrei Kazmierski
Systems & Application Engineering Manager
Luminus Devices, Inc.
The Bright Outlook for LED Projection Displays
Advances in high-brightness (HB) LED technology are enabling a continually
expanding market for solid-state light source data/video projectors.
Brightness, compact size, long lifetime and reliability are some
of the key characteristics that have driven LEDs to become the de
facto light source for market segments such as pico, ultra-portable
and simulation / video wall projection. The home theater market
segment is seeing rapidly increasing adoption of LEDs in part due
to increased brightness and a large native color gamut. Mainstream
data projection has already adopted lamp-free hybrid solid-state
sources, and LEDs will see further penetration as brightness continues
to increase.
Andrei Kazmierski will discuss the various key market segments for
LED projection in 2012 and beyond, and highlight specific advances
in LED technology that complement system design to accelerate the
inevitable penetration of solid-state lighting for a variety of
projection systems.
Kenneth Li
President/CEO
Wavien, Inc.
Making LEDs Brighter for Projection Displays
LEDs will have a bright future in projection displays with its long
lifetime and lower cost compared to lasers. But LEDs are not bright
enough for many projection applications, from small pico-projector
to high power projectors.
The requirements keep increasing as the outputs of LEDs are improved
by LED chip makers. This paper describes the Recycling LED Technology
(RLTT), a method of recycling part of the emitted light from an
LED back to itself.
The results are lowering of the etendue and increasing the brightness
of the LED, which will be characterized as the gain in brightness.
The gain in brightness depends very much on the construction and
the surface structure of the LED chip. The gain also depends on
whether the LED chip has a lens attached to it or not. The mechanism
can be analyzed theoretically but the performance has to be measured
for each type of LEDs. The "effective reflectivity" of
the surface of the LED chip can be determined from the measurements
and the theoretical analysis, which is a representative parameter
for each type of LEDs. Higher effective reflectivity results in
high recycling gain, producing high LED brightness. The analysis
of the recycling mechanism will be described and the measurements
of various LEDs from several LED makers will be presented. Proposed
configurations from small pico-projectors to high power projectors
using an array of recycling
LEDs will be described.
Session 3 - Hybrid Projectors
Fei Hu
Senior Manager R&D
Appotronics Co. Ltd.
Laser and Phosphor Hybrid Source for Projection Display -- Recent
Development & Tendencies
Laser and phosphor hybrid light sources proved to be a promising
technology for the next generation projection display industry.
Two different light source architectures were developed for single
chip DLP projectors. The first light source architecture, based
on reflective phosphor wheel, is targeted at high lumen projectors.
Engineering sample results show that over 5100 lumens have been
achieved, while the light source power consumption is 391 W. The
lumen efficacy is over 13.0 lumen/W. The color gamut of such a projector
fulfills Rec. 709, while the red content is 8.3%. Another light
source architecture, based on transmissive phosphor wheel, is targeted
at pico-projectors. Engineering sample results show that an average
of 183 lumens are achieved, while the power consumption of the light
source is only 11.5 W. The lumen efficacy is 15.9 lumen/W. The ultra
thin design of the light source module achieved a thickness of 18.3
mm. The color gamut of such a pico-projector fulfills Rec. 709.
Reliability tests were done on both projector models for 1000 hours.
The extrapolated lifetimes for both projector models are longer
than 15,000 hours.
Matthew Brennesholtz
Sr. Analyst
Insight Media
The Market Opportunity for Hybrid Projectors
Cost-effective LED projectors are currently limited to 500 - 600
lumens or so, but this is not sufficient output for most mainstream
applications including home theater, education and conference room
use. Most of the benefits of LED projectors, including extremely
long life and good colorimetry, are also present in hybrid projectors,
where the green light is derived from a laser-excited green phosphor
rather from an LED. End users are beginning to buy these projectors
in significant numbers and they are available from multiple companies.
This talk will focus on applications where hybrid projectors are
a better choice than either lamp- or LED-based projectors. In addition,
Matt will provide a forecast for the growth of this technology.
Vincent Hsu
Deputy General Manager, Projector Division
Viewsonic Corp.
Market Adoption and Game Changing Technology for Hybrid Projectors
The future trend in projection is poised to be projectors with laser
and laser/led hybrid light sources better known as lamp free projectors.
This session will cover market adoption, consumer impact and high
level technical overview of the innovation. Session will also focus
on the game changing aspects that lamp free projection will deliver
including but not limited to: energy savings, TCO related to virtual
maintenance free aspect of this type of display, reduction of noise
pollution, cooler operation, improved usability with instant on/off.
Session 4 - Interconnectivity/Transmission
Micha Risling
Marketing Committee Chair
HDBaseT Alliance
Trends in ProAV Markets & Business Practices
Current trends in the professional AV industry are forcing decision
makers to demand a new solution for digital connectivity technology.
Display trends are heading toward thinner, lighter wall-mounted
TVs but these TVs have been encumbered by complicated companion
AC-to-DC power circuitry. In addition, whether installing a video
wall in an airport, a projector in a conference room or placing
digital signage in a mall, cable length remains one of the biggest
A/V challenges for integrators.
The ideal connectivity solution must meet installer needs for performance
over long distance, ease of installation, reliability, flexibility
and low cost of installation, all without compromising on quality.
This session will explore professional AV connectivity trends with
a particular focus on the projection market, installer challenges
and the emerging technologies aimed at meeting these challenges.
One such technology that will be analyzed is HDBaseT, a digital
connectivity technology that converges uncompressed, full HD digital
video, audio, 100BaseT Ethernet, power over cable (100W) and various
control signals-over a single, 100m/328ft Cat5e/6 LAN cable.
Leslie Chard
President
WHDI LLC
Wireless and the A/V Connectivity Challenge
One of the biggest trends in A/V today is the increasing number
of devices that are now content sources in the home and office -
including laptops, tablets and even mobile phones. The challenge
is to allow users to connect all of these devices to their display
of choice, whether that is their monitor, TV or projector. Wireless
is a key part of this solution, but which wireless technology? Each
of the leading wireless technologies comes with different pros and
cons, and the choice of technology will dictate the use cases that
a system can support. WHDI believes that the connection must allow
both the high-quality streaming of HD content and the no-latency
mirroring of the source device. This functionality will give users
easy access to all of their content, including movies, games and
other interactive content, from any of their devices. In his presentation,
Les will outline the ""Connectivity Challenge"",
including some of the technical difficulties creating this challenge
(e.g. different audio/video codecs, latency caused by video compression,
mobile devices as content sources, etc). He will talk about the
requirements for different device and content use cases, and how
each of the main wireless technologies fares in meeting these needs.
Finally, Les will give an overview of the WHDI technology and products
currently available/coming.
Guoqing Li
Research Scientist
Intel Labs
WiGig-Wireless Gigabit Alliance WiGig Display Extension: Unleashing
Your High-definition Display
WiGig, the 60 GHz, super-high-speed wireless technology, is emerging
as the short-range standard to link PC, tablets, smart phones, handheld
gadgets, peripherals, displays and other devices together seamlessly
at home and in the office. The WiGig Alliance was formed in 2008
and has not only grown its membership but also reached many important
technical milestones. In this presentation, we will focus on one
usage model that WiGig enables: cable equivalent wireless display
using WiGig Display Extension (WDE) technology. The WDE technology
is able to deliver superior display quality over wireless for all
content types including text content with very low latency, which
is critical for gaming and docking use cases. Facilitated by WiGig
MAC and PHY technology which was adopted as IEEE 802.11ad, WDE link
is highly adaptive to temporary channel degradation with no image
quality impact. Efficient channel sharing mechanism is defined to
support simultaneous display traffic and other traffic types such
as IO. Furthermore, WDE is able to accommodate battery operated
devices through various power saving features and it is operated
with high protocol efficiency for wireless display at Gbps speeds.
In this talk, we will first analyze the requirements for cable replacement
wireless display and then provide a high level introduction of the
various features defined WDE specification in order to meet these
requirements.
Jeffrey Gilbert
CTO, Silcon Image
Wireless HD Consortium
WirelessHD Delivers Wired Quality Without Wires for ProAV and
CE
Applications
WirelessHD enabled products using 60 GHz wireless technology deliver
the high quality lossless transmissions demanded by ProAV applications
at cost-points and form-factors suitable for mass market Consumer
Electronics applications. Operation in the 60 GHz band supports
near-zero latency for interactive applications, while being free
from interference by 2.4 and 5 GHz Wi-Fi devices. Highly integrated
solutions using standard digital CMOS processes handle all wireless
network management, A/V packetization, and smart antenna control
to greatly simplifying overall system design.
In 2007, the WirelessHD Consortium created the industry's first
specification for multi-Gbps wireless transmission of lossless high-definition
A/V and data for consumer electronics, PC, and portable products.
The specification is optimized for robust, low-cost, high-performance
wireless high definition audio and video streaming.
Products available since 2009 including integrated WirelessHD DTVs,
projectors, laptops, and HDMI adapters have demonstrated the viability
of NLOS transmissions at 4 Gbps for lossless, interference-free
transmissions.
WirelessHD v1.1 includes enhancements ranging from optimizations
for mobile devices consuming only a few hundred mW to maximum data
rates exceeding 10 Gbps to enable the latest video resolutions and
configurations to be supported.
Tuesday Keynote Address
Levin Tang
Secretary General
China 3D Industry Association
Update on China's 3DTV Trial Channel and 3D Commercial Market
Development
Mr. Tang's presentation will cover the latest progress of the China's
3DTV channel delivering content to 114 million users, the status
and trends of the 3D consumer market in China, the current progress
of the 3D business market in China and the contribution and value
of the China 3D Industry Association.
Session 5 - Markets & Trends
William Coggshall
President
Pacific Media Associates
Playing Defense in the 2012 Projector Business
The total projector market in revenue terms is expected to grow
only 1% in 2012, yet new companies--especially in China--are piling
into it. Why did the projector business stop growing like it used
to and, more importantly, what can companies do to make sure that
their growth exceeds the 1%? We'll look at product strategies such
as new technologies and focusing on the extremes of performance,
at sales/marketing strategies such as targeting relatively unoccupied
niches and countries with rapid development, and at other possibilities.
Lutz Nehrhoff von Hoderberg
R&D Director
Barco Control Rooms
GEN3 LED-powered Rear Projection Display Walls & Super Narrow
Bezel LCD
This presentation will cover the following:
Market trends
- Markets for video walls
- Applications for video walls
- Some basics about video walls
- single large display (>84")
versus multi channel walls (nxm)
LED powered video walls
- technology (Gen3 LED)
- key parameters (why lamps disapeared so fast and the impact for
rear projection)
- main challenges (like color stability, cooling)
Super narrow bezel LCD video walls
- technology (super narrow bezel, LED backlight - also in this market
the lamps are replaced)
- key parameters (bezel size)
- main challenges (color stability, lifetime)
Performance comparison between both technologies
- Color matching as a function of the bezel size or screen gap
- Total cost of ownership versus performance comparison
Summary
- How RP-based video walls compete with flat panels
- Value proposition for RP video walls versus flat panels
- Typical applications for RP video walls and flat panels
Technology trends - What's next in video walls
- Hybrid light sources
- OLED
Dan Meehan
Sr. Business Development Manager
Panasonic
AV Technologies in Education: Finding the Right Mix Among Projectors,
Displays and Other Technologies
A number of audio-visual solutions, from flat-panel displays, interactive
whiteboards to projectors, are penetrating the education segment.
This presentation will discuss the value propositions of long- and
short- throw projection and how, where and why projection complements
flat panels and interactive whiteboards. We will also highlight
the best solutions for a variety of environments, from large auditoriums
to intimate classrooms. Finally, we will explore innovative projector
features that are key to long-term deployments and highest ROI,
in order to best adjust to the changing dynamics in the education
market.
Session 6 - Green AV Panel Discussion
Green AV Panel Discussion
Participants:
Allen Weidman, InfoComm Sustainability Officer/STEP Foundation,
Executive
Chris Maione, President, Chris Maione Associates
Annika Overodder, Business Area Mgr., Projectors; TCO Development
Director
Allen Weidman brings more than 30 years of association experience
to STEP, having worked with the Environmental Protection Agency,
U.S. Department of Energy, U.S. Department of Housing and Urban
Development, Consumer Products Safety Commission and a number of
other federal and state regulatory agencies. He has developed, integrated
and managed industry coalitions on federal and international environmental
issues. Weidman also concurrently serves as Sustainability Officer
for InfoComm International, the trade association representing the
commercial audiovisual industry.
Prior to joining STEP, Weidman served as a Senior Account Executive
for Kellen Company, an association management firm. He has also
served as Executive Director for six different industry sector groups
during his tenure at the Society of the Plastics Industry (SPI),
where he was responsible for developing industry positions relative
to sustainability, the environmental footprint of various plastics,
and was instrumental in the strategic analysis of how the emerging
""green"" standards would impact associations.
In addition, he played an integral role in the development of the
U.S. Green Building Council's LEED Certification Program and the
American Society of Heating, Refrigerating and Air-Conditioning
Engineers'
""Energy Standard for Buildings"" and ""Ventilation
for Acceptable Indoor Air Quality"" standards.
Christopher Maione is a recognized leader and expert in
the AV industry with 10 years experience working as a Project Manager
for an AV systems integrator, followed by 17 years as founding and
managing partner of one of the world's leading AV consulting firms.
Throughout the years, Christopher has been a frequent presenter
at Infocomm International, the AV industry organization and trade
show. Chris has written, contributed to, and been interviewed for
numerous articles relating to audiovisual and videoconference technologies.
Chris holds a Bachelor of Engineering Degree from Stevens Institute
of Technology, Hoboken, NJ and serves on several InfoComm Standards
Committees.
Annika Overödder is Business Area Manager for projectors
and headsets at TCO Development and manages all aspects of the TCO
sustainability certification, from criteria development to supporting
industry through product testing and certification. Annika has been
instrumental in bringing TCO Certified into InfoComm's STEP program.
She has over 20 years of international product development experience
from her time with Ericsson in Europe and Asia before joining TCO
Development.
Session 7 - 4K Projection
Kevin Wines
Image Technology Director
THX Ltd.
To 4K and Beyond - How to Ensure Quality when Implementing Future
Technologies
Home theaters have continually taken their cue from cinemas. The
move from film-based content to digital, along with 3D technology,
were both major shifts in the industry. Home theater is starting
to take the lead with the move toward 2K and 4K technologies. As
these technologies, including 3D, are becoming more prevalent in
current projectors on the market and consumer demand for them grows,
how can manufacturers differentiate and ensure a high quality entertainment
experience? This session will outline what technologies, testing
and quality control processes manufacturers, standards organizations
and third-party technology companies can deliver to help differentiate
and deliver the best possible home theater experience through future
projectors. Topics that will be addressed include the market factors
that will contribute to 4K, High Frame Display and 3D adoption in
the ProAV and CE markets; bridge technologies aiding in 4K adoption;
standards and certifications for 4K and 3D in the home; third-party
technologies improving the 4K and 3D user experience; and technologies
that simplify the user experience, preserve artistic intent, yet
allow consumers to take advantage of all the cool features in future
projector products.
Paul Russo
Chairman & CEO
Geo Semiconductor Inc.
4K Displays Are Next Big Wave - Challenges & Opportunities
Even though 1080P is the perceived standard for the distribution
of High Definition content, technology will enable displays to double
resolution every few years, allowing for better and better viewing
experiences for large area displays. 4k displays that sport 4 times
the resolution of 1080P, or 8 Megapixels, will become the new frontier.
In addition the evolving availability of solid state light sources,
especially lasers, will drive costs of front- and rear-projection
displays down and down to the point where they become the displays
of choice for homes, just like they already are for digital and
3D cinemas. Image processing technologies - especially scaling -
good enough for current TV products, may prove inadequate for 100+
inch projection devices. The progress and challenges will be discussed
in the context of when these types of displays will become main-stream
for 2D and 3D TV.
Session 8 - Passive 3D Stereo Trends and Options
Stephen Palmer
Chief Science Officer
Volfoni R&D, France
Bright Stereoscopic 3D Solutions
Stereoscopic 3D projection systems based on either standard polarization
modulators or active shutter glasses are severely limited by the
maximum optical-efficiency that can be achieved, resulting in the
generation of stereoscopic images that are lacking in image brightness.
This paper presents a number of different technologies that can
be used to double the light-efficiency, enabling 3D stereoscopic
images to be generated possessing significantly higher image brightness.
This includes (i) a new type of polarization-modulator for LCOS/LCD
projectors, (ii) new type of active-glasses suitable for all types
of projectors, and (iii) a new optical prism system suitable for
cinema applications together with DLP projectors. These technologies
enable stereoscopic 3D systems to be developed offering optical
efficiencies in excess of 35%.
Jesper Osterman
CTO
LC-Tec Displays AB
A Fast-switching Liquid Crystal Polarization Modulator for High-end,
Single-lens Stereoscopic 3D Projector Applications
Single-lens 3D projection has the advantage that the geometry, intensity,
and color temperature of the stereo image pair is perfectly matched
pixel-to-pixel, as the left and right eye images travel the same
optical path. The key component in a single-lens 3D projector system
is the polarization modulator, which imparts orthogonal polarization
states to the left and right eye images presented frame sequentially
by the projector. We intend to present a high-speed liquid crystal
polarization modulator that will further enhance the performance
of single-lens 3D projector systems and is especially suitable for
high frame rate applications . The polarization modulator is based
on the principle of static and dynamic polarization compensation
in a dual LC cell system, resulting in fast, powered switching between
left- and right-handed circular polarization states. The fast switching
enables extremely short dark intervals, leading to minimized brightness
loss. In addition, the optical configuration exhibits symmetric
operation between the left and right eye images as well as high
contrast ratios between the open and closed states for both eyes,
ensuring a high-quality 3D experience. The practical advantages
of fast 50µs polarization switching will be discussed. The
polarization modulator is capable of running at 400 FPS (frames
per second), while still ensuring high brightness images. This outpaces
target rates of 240 FPS being demanded by top 3D film makers, making
it ideal for present and future high-end, single-lens stereoscopic
3D projector applications such as 3D digital cinema.
Steve Cook
National Consultant Relations/Design Manager
Stewart Filmscreen
Polarization Preserving Screens: Optimizing a Passive 3D Image
While Considering Performance in 2D
Silver screens, designed to preserve the polarized state of light
projected upon them, have super high gain factors, very narrow viewing
cones, and, when viewing 2D content, are plagued with distracting
artifacts such as hot spots, inferior center-to-edge uniformity,
and excessive color shift. Previous solutions to these disadvantages
required the deployment of separate screens based on viewing content.
This presentation will explore how these artifacts can be mitigated
with breakthrough material such as the Silver 5D screen for passive
polarization and the Reflections Active 170 3D. We will discuss
how they are able to yield a much more uniform 3D presentation for
shorter throw displays, while still delivering a 2D picture with
good contrast ratios and an acceptable half gain angle.
Click here to review the Projection Summit 2011 Program/Agenda. |
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