Session Speakers and Analysts

Image Quality and Electronics Review Session

Pete Putman
President
Roam Consulting

Pete Putman is president of ROAM Consulting, Inc; based in Doylestown, PA. His company provides training, marketing communications, and product testing/development services to manufacturers of projectors, monitors, integrated TVs, and display interfaces. In addition, Pete maintains HDTVexpert.com, a Web-based resource for information about digital TV, HDTV, and display technologies.

Peter contributes tutorials on display technology and product reviews to Pro AV, Ultimate AV, Home Theater, Studio Monthly, and Film and Video magazines. His articles have covered microdisplay imaging, flat panel technology (LCD, plasma, OLEDs), video format converters, electronic cinema, digital television reception and display, LED imaging, and networked AV installations.

Pete holds a BA degree in Communications from Seton Hall University and an MS degree in Television and Film from Syracuse University. He’s Adjunct Faculty for the International Communications Industries Association (ICIA), as well as a member of the Society of Motion Picture and Television Engineers (SMPTE) and Society for Information Display (SID). He also holds certifications from the ICIA (Certified Technology Specialist) and the Imaging Science Foundation (ISF).


Mike Fullman
Senior Director of Product Marketing
Pixelworks

Mike Fullman is the Senior Director of Product Marketing for Pixelworks Inc - a leader in Image Processor solutions for Projectors, FPTVs, and RPTVs. Mr. Fullman is responsible for all product planning at Pixelworks and it's production reference designs worldwide along with strategic marketing and promotional functions. In addition to his marketing role, Mike Fullman has held numerous other positions at Pixelworks including Managing the Panel Products Business unit and Global Technical Support. Prior to Pixelworks, Mr. Fullman lived in Seoul, Korea for two years and served as a Senior Applications Engineer for Vivid Semiconductor, a LCD Column Driver manufacturer. He also worked for Planar Systems in the Electroluminescent Display Design group and in Technical Support. Mr. Fullman received his undergraduate degree in Electrical Engineering from Oregon State University and has over 10 years of direct display related experience.

Stacy Joseph
Director of Marketing
Silicon Optix

Dan Turow
Director, Image Processing Products
Gennum Corporation

Illumination Review Session

Kazuki Minato
General Manger
Ushio America Inc.

Development of a new AC operated ultra high pressure mercury lamp driving system for projector application. The new electrical operating scheme enables highly stabilized arc over thousands of hours and enlarge the design freedom of the color sequential projector optics similar to operating Ushio's DC type NSH lamp.

Dirk Vanderhaeghen
Marekting Manager UHP Lamp Systems
Philips Lighting

The transforming projection market landscape puts fast changing requirements towards the industry. In this illumination review we want to give first understanding of these changing needs and touch upon some new lamp system developments which try to fullfill these. The presented concepts illustrate how they address the challenges of improved performance/reliability and cost down design with focus on mass volume and consumers´ home fit expectations. Strategic objective is to stimulate a wider projection application use.

Wolfgang Schnabel
Marketing Manager
OSRAM Opto Semiconductors

A new kind of LED light source with high brightness levels suitable for use in ultra-compact projection devices was developed. We present a unique chip technology and the correctly matched package design that enable a superior performance and discuss all of the aspects of using this LED light source in a projection application.

Greg Niven,
Vice President of Marketing
Novalux, Inc.

Greg has spent the last 11 years being involved with laser technology in various graphic arts and display markets. Before joining Novalux at the start of 2005, he spent six years at Coherent, Inc., where he led their effort in the laser display arena. Novalux's complete focus is on being the first corporation to successfully leverage the strengths of lasers into the mass production TV market.

Microdisplay & Engine Review Session

Stefan Hartmann
Senior Manager Display Division
Epson Europe Electronics GmbH

Pete van Kessel
Manager DLP™ Products Japan
Texas Instruments

Hugo Gaggioni
CTO
Sony Electronics

Hans-Joachim Stöhr
Director of Marketing and Sales for Display Technologies
Carl Zeiss

DLP-OE’s have achieved considerable performance improvements in recent years. Most remarkable are the improvements in cost supporting street price levels of < $999 both for business projectors currently and for DLP PTV in near future. DLP Technology allows the smallest and most compact OE designs, and enables DLP PTV flat cabinet design as well.

On top of this, ongoing improvements for platform design, standardization, standard interfaces with lowest possible number of parts and components lead to better overall design with higher OE efficiency in combination with lower costs.

All these factors successfully support the trend to smaller DMD panel sizes, which in turn are a fundamental key factor for overall cost reduction. This development is supported by further progress of light sources with smaller arc sizes and higher wattage.

Overall, improvements in DLP Optical Engines are well on track and support DLP Technology competitiveness both now and in future on a final product level.

Screen Review Session

Jacob Christensen
International Product Manager
DNP Denmark

The modern display is designed for the viewer to have good eyegonomic. How does the display future look in that light and how do we achieve good eyegonomics?

Ray Kwong
President
SCRAM Technologies

Thin RPTV designs for large screen TVs are no longer a high-end niche market. The historic challenges of performance and profile in rear projection can be overcome with component improvements, such as new screen technologies, to compete with plasma displays today and LCD TVs as they increase in size, in the future.

Opportunities for LED and Laser-Based Projection Systems Session

James Chan
Director, Projector Product Marketing
Mitsubishi Digital Electronics America Inc.

The advent of LED projectors infused a whole new level of excitement into the hum-drum world of me-too front projectors. Come hear about the promises of the new technology and find out about its applications, markets and discover the challenges it faces before the pocket projector can truly go to market.

Hans-Joachim Stöhr
Director of Marketing and Sales for Display Technologies
Carl Zeiss

LED's are a very promising new technology for projection illumination systems. They offer many considerable benefits both for business projectors and for Microdisplay TV as there are:

- improved image color quality
- longer lifetime, no lamp replacement required
- “instant on” screen image
- no spinning color wheel required
- “dynamic black” for free
- lower noise level
- small size and weight possible

However, LED`s currently low efficiency, light output and large etendue are still an issue and a challenge for the optical architecture in order to throw maximum light to the screen. DLP is the first panel technology which uses LED`s as light source for projectors. Currently LED- based front projection optical engines with 25 ANSI Lumens are available in the market for supporting tiny “matchbox” projectors appearing in the market this year. Market acceptance for such small mobile applications like “mobile DVD companion products” will be tested. For rear projection
DLP TV LED- based optical engines of 200 ANSI Lumens will be available in 2006. Technical demo this year looks very promising. First test results indicate that performance levels already today are close to rear projection TVs available on the market today. Hence, we are very optimistic that further improvements in design and LEDs as light source will lead to a successful commercialization very soon.

Jan Bjernfalk
Director of Marketing and Sales for Advanced Displays
Evans & Sutherland

As a new addition to the variety of projector technologies available, this class of device offers a tremendous leap forward in terms of available resolution (30 Mpixels or more per projector) and image quality. By leveraging silicon-scale integration of large parallel arrays of light modulators, and a new generation of efficient visible laser light sources these devices bring new potential to several high-end projector applications. For example, one of the "holy grails" of visual simulation, namely surrounding a fighter pilot with truly eye-limited resolution imagery, can finally be achieved with a practical system using this type of projector.

Certainly lasers themselves have been present for a long time, and while laser projectors in various forms have already been attempted, a key recent breakthrough that makes a digital laser projector economical and practical is the emergence of Micro-Electro-Mechanical Systems ("MEMS"). MEMS are tiny microscopic mechanical (i.e. movable) elements fabricated on a semiconductor chip in a somewhat similar fashion to the fabrication of integrated circuits. In this case, MEMS technology allows one to build a chip with thousands of movable reflective mirrors, which in turn can be used to modulate a beam of laser light such that it can illuminate a large array of pixels as a projected image.

The presentation gives a brief overview of this projector technology, and then goes on to examine some specific near-term market applications. Furthermore, the intrinsic strengths and weaknesses of this technology are examined with an eye toward predicting the dynamics of market acceptance and penetration that could ensue as these devices mature

Investment Community Assessment

Alex Wong
Partner
Apax Partners

Brian Alger
Senior Equity Analyst
Pacific Growth Equities

The differences between unit/revenue growth and profit growth. The message being that with everyone chasing additional unit market share, nobody is making real money….therefore investors are easily turned off on the space.

Stanley Kim
Principle
Samsung Electronics

Analyst Debate: ProAV

Bill Coggshall
President
Pacific Media Associates

Tony Bicknell
Director
Decision Tree Consulting

Sanju Khatri
Principal Analyst
iSupply Corporation

Eva Guterres
Director of Market Intelligence
ICIA

AV Trends and Opportunities in State and Local Government. ICIA estimates that spending by state and local governments in the U.S. for AV systems is $1.2 billion annually and is projected to grow as much as 12 percent each year for the next three years as governments increase spending on flat-panel displays, projectors, videoconferencing products and AV recording devices for education, public safety, emergency services, homeland security and IT initiatives. Learn more about this important AV marketplace from Eva Guterres, ICIA.

Paul Martin
Editor-in-Chief
TFCInfo Corp.

Value price front projectors in Retail and Education Markets. Examination of sales trends for value priced SVGA and WVGA front projectors. Examines the increasing diversification among value priced models as value markets mature. Discussion of the strong role of value priced models in Retail and Education and a description of these markets and their trends.

Analyst Debate: The IT Channel

Tony Bicknell
Director
Decision Tree Consulting

Bill Coggshall
Preisdent
Pacifici Media Associates

Midori Takaso
Marketing Director
Techno Systems Research Co. Ltd.

Paul Martin
Editor-in-Chief
TFCInfo Corp.

TFCinfo: Projector Brands in Large Corporations, Government and Education. Brand Equity is one of the strongest determinants of future revenue growth. Paul Martin will be presenting practical methods for measuring brand equity, and will highlight examples from TFCinfo’s recent projector brand strength research. Martin will also present results from TFCinfo’s recent Plasma Brand Strength Study.

Analyst Debate: The Home

Mike Fisher
Senior Consultant
Decision Tree Consulting

Rosemary Abowd
Vice President
Pacific Media Associates

Ross Young
President and CEO
DisplaySearch

This presentation will discuss brand market share by region, technology and size in the CRT RPTV and MD-RPTV markets. It will also include DisplaySearch's latest RPTV outlook as well as projections by technology for the 40"+ market.

Tamaryn Pratt
Principal
Quixel Research, LLC

2005 is shaping up to be a nail biter for the competing advanced display technologies. What factors will push the mass consumer adoption of specific display products, what screen sizes are most appealing and at what price points? Quixel Research’s presentation will review two recent USA enduser studies comparing all the advanced TV technologies at retail, as well as recap the North American LCDTV, PDP, MD RPTV and FT PJ product sales and forecasts.

Steve Marsland
Senior Partner
McLaughlin Consulting Group and Insight Media

MCG in 2004 forecast MD RPTV sales at 11-22M units in 2008, much higher than any other analyst. So far 2004 actuals and 2005 outlook support MCG's forecast. MCG, with its proprietary cost modeling, sees MD RPTV as very competitive and sales in 2008 will likely be 16M units, in midrange of MCG's 2004 forecast.

Midori Takaso
Marketing Director
Techno Systems Research

Chris Nitz
Marketing Manager
3M Precision Optics, Inc.

An update completed in May, 2005 which continues to build on three previous annual studies. The purpose of the materials presented is to share information regarding consumers' large screen TV purchases. Findings presented will include how U.S. consumer behavior is changing in terms of screen size and price expectations, what new TV owners based their purchase decisions on, along with some data on ultimate household penetration level.

Sanju Khatri
Principal Analys
iSupply Corporation

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