Session SpeakersIllumination Review - Monday June 7, 9:00 amBurt Mercer Midori Takaso Dirk Vanderhaeghen In this illumination review, we want to touch upon some stress factors in the current supply chain and discuss how the industry is trying to handle and offering solutions. Kazuki Minato Ken Li Digital Signange/Electronics Messaging - Monday June 7, 9:00 amAngelo Kosmidis Technological advancements that have contributed to making digital signage viable.
Summary – all of the above advancements have contributed to the viability of networked digital signage. It is possible to completely manage large digital signage networks from a central location. Tim Spence Learn how Clarity and its strategic partner Market Forward approach the market, what customers are looking for, and what processes and deliverables are typical. Tim Spence and Manolo Almagro will present, using as examples a couple of case studies featuring real world digital signage installations that Clarity and Market Forward have partnered on. Tim Canfield Tim Canfield will present a case study of Downstream’s work on the Nike Retail Network. Canfield will discuss the new medium, content utilization and how this powerful new communication vehicle brings energy and relevance to consumers’experience at retail. Brad Gleeson Brad Gleeson, President of ActiveLight, will discuss the current and future Digital Dynamic Signage market opportunity from their perspective as the leading value-added distributor serving this new market. Brad will present some market forecasts, a review of some of the technologies being used, and why the ProAV Reseller is uniquely positioned to participate in this market. Mr. Gleeson will review the initiatives ActiveLight is employing to grow this opportunity with their strategic partners and reseller customers. Peter Lloyd Peter Lloyd takes a brief look at the development of the digital signage market in Europe, highlighting major users and usage sectors, market development initiatives, barriers to progress, and research being done. The presentation looks in detail at the latest and biggest European network, Tesco, and at shopper research. Electronics Review - Monday June 7, 11:15 amMike Callahan Managing data through each phase of the system introduces artifacts that continue to accumulate along the entire video path. By analyzing and optimizing each phase the image quality can be enhanced. This presentation will explore the variables that dictate image quality in digital projection devices and offer ideas on how the industry can raise performance standards. Charles O'Roark Getting a true HDTV experience requires good interfaces to the video sources. The shear number and variety of connectors, cables, and settings is daunting to most users and the numerous legacy interfaces seem to defy attempts to streamline the system setup. During this session, Charles O'Roark from Analog Devices will discuss the problems associated with interfaces and offer suggestions to help your user sees a truly great image from their high definition TV. Dennis Crespo Image quality is the first key to expanding the market for home theater. Consumers continue to be disappointed by the image quality of their new home theater systems. In this session we'll tell you everything that'll you'll need to know about video processing and why you should pay attention to this critical part of the home theater experience. The second key to expanding the market for home theater is flexibility. There are two ways to go about setting up a home theater. The first option is to have a dedicated room for home theater. The second, more common option is to take a space your family actually lives, works, and plays in and adapt it so that it can easily go from sitting to screening room. We'll show you how advanced image processing will help your home theater blend into your living space.
Dan Turow The ongoing transition to digital TV sets in the home has reinvigorated the consumer electronics market by offering thinner, lighter and more aesthetically appealing displays. However, this migration has caused a paradigm shift in how video and graphics signals are processed and displayed. Traditional analog CRT electronics are rapidly being replaced by digital receivers and image processors. The quality and precision of the display electronics being used in today’s digital TV sets impose a significant limit on image quality due to the limitations of 8-bit encoding and processing techniques Traditionally, 10-bit encoding had been exclusive to high-end applications in the broadcast market where all steps are taken to maintain image quality and minimize error accumulation. Meanwhile, consumer digital displays are still burdened by the shortcomings of 8-bit encoding and processing. The migration of 10-bit encoding and processing to mainstream markets will enable high quality displays to achieve professional quality images that were previously limited to broadcast applications. The adoption of true 10-bit encoded signal paths and image processing devices is essential to high quality display devices since it addresses the key shortcomings of today’s 8-bit encoded digital display devices. Specifically, 10-bit encoding and image processing vastly improves grayscale performance, colour performance, perceived display resolution and error accumulation. Consequently, 10-bit encoding and processing is an essential technology for display manufacturers who need to differentiate their products in an increasingly commoditized marketplace.
IT/AV Convergence - Monday June 7, 11:15 amTony Bicknell The changes in the displays market could leave AV & IT dealers with no margin on hardware and no skills to succeed in more lucrative solution business. This presentation outlines the future requirements of corporate, education, digital signage and home end users for value added solutions and how few channels and manufacturers are ready to meet these demands. Mark van Order HP is entering the large viewing space because we plan to bring a series of significant innovations over time. Some innovation examples will be discussed including some scheduled to be released next year. HP recognizes the value of the ProAV channel and we look to partner with key players that will provide the high touch consultative sale required to deliver HP innovations. The ProAV channel is trying to respond to the commoditization of the mainstream projector solutions. Can ProAV become successful box movers and compete on volume or should the channel stay in the solution selling business and partner with IT on tomorrow’s solutions?
Donald Mastro Corporations are facing the challenge of converging audio, voice, video, data and videoconferencing onto one IP network. This presentation outlines some of the challenges to implementing a converged network and discusses the role for Pro AV integration companies in designing and supporting an integrated communication platform for a converged network. Randy Massengale IT and AV have converged at a mind boggling pace! In this environment, AV platform selection decisions will increasingly favor complete and seamless AV/IT integrations, where the simplification of operations and unification of functionality are of paramount importance. The most successful AV industry players will be able to demonstrate substantial reductions in the Total Cost of Ownership of enterprise audiovisual installations. The challenge will be in not only rapidly delivering integrated AV solutions optimized for the technical characteristics of an IT-oriented environment, but also in communicating value and adapting to the purchasing behavior of IT managers in organizations of all sizes. Christain Hugener The continued growth of IT/AV integration, IP addressable devices and delivery systems such as fiber optics and WiFi offer new opportunities for growth as well as the potential for disaster for integrators. TGA will present some “in the field” experiences – both good and bad – and what we can all learn from them. Component Supply Chain Review - Monday June 7, 2:15 pmSatofumi Koike The demand for EPSON’s HTPS increases every year and the number of total shipment is expected to reach 20 million early in July of this year. This is because EPSON’s HTPS is continuously evolving every year. Corresponding customers’ demand, we have developed new technology to realize higher resolution and higher image quality. This year, we are developing D5 technology to achieve 20% higher brightness and 50% higher contrast ratio, to have further predominance over other projection devices. This time, in order to help your understanding the merit of the performance of HTPS, we introduce the current technology D4 and the newly developing D5, and report the latest trend of products. Pete van Kessel Six months into 2004 the rapid conversion of the RPTV market from CRT based systems to new display technologies continues, and DLP™ technology based HDTV systems are at the forefront. In both front and rear screen markets, DLP™ Technology market share is growing very rapidly. The status of DLP™ Technology for both front projection and RPTV will be discussed. Market share and sales data will be covered, along with rationale for the success of DLP™ and other microdisplay based technologies. Some key industry issues looking forward will also be briefly covered. Salvatore Suniga Jenmar is a major worldwide supplier of the BlackScreen for rear projection applications in video wall, avionics and advertising. It has now developed a BlackScreen product for Rear Projection TV with some unique features. The presentation will focus on these unique features, when is the product going to be available, and its price points. The Jenmar BlackScreen RPTV product will allow producing RPTVs OEMs to complete directly with LCD and Plasma display products with similar performance characteristics as well as improving others. The BlackScreen RPTV will have similar viewing characteristics as LCD and Plasma displays, but much better resolution, contrast and ambient light control. The Opportunity in the Education Market - Monday June 7, 2:15 pmCandace Petersen The education market purchases a third of all front projectors, yet few suppliers focus on this segment’s unique needs and purchase criteria. This panel will focus on how education differs from business and consumer markets, and the benefits of digital classrooms to educators and taxpayers. Nancy Knowlton While schools and districts have been adopting technology in the classroom for some time, the volume in the market is yet ahead. Focusing on customer needs and objectives is not just nice to do – it’s essential. Dan Kinnaman Education's Last Mile: School districts are filled with computers and data networks, yet few classrooms have access to multimedia projectors. Mr. Kinnaman will explain why this situation exists and why education is a major emerging growth opportunity for projectors and other AV communications technologies. Scott Smith The research is clear. A highly skilled classroom teacher is the largest factor in student achievement. “Highly skilled” is a professional who effectively embeds technology into the teaching process. Display technology is central to this process. Understand how these tools move from classroom sterling to a classroom staple. Bill Zaleski Developing relationships with both manufactures and the education community are the most important steps a dealer can take. These relationships will be the foundation that your education business can be built upon. Recognize the things you should be doing to help build and strengthen these relationships. Integrator Supply Chain Review - Monday June 7, 4:15 pmIhor Stech The industrial world has developed ways to deal with material shortages, price fluctuations, capacity constraints, quality issues and engineering challenges. Yet, even the best supply chains will, on occasion, offer significant challenges. While all materials go through cycles of higher or lower availability there is one commodity which always seems to be in short supply. It's a high cost commodity which permits no backlog and can't be re-worked. It's time. Lead Time management is a key determining factor in Supply Chain performance and often represents the difference between success and failure in meeting market demands. A special case in Lead Time management is dealing with custom made components. Jim Shanley Midori Takaso "What will happen in Projection Industry with recent Device breakthrough?” Recent shortage of devices is a “nightmare again” of projector industry experienced in the 2000. However, the current major shortage will be solved shortly. Components manufacturers are expanding capacity to meet huge demand from projector manufacturers. Stable Supply and Demand is always wished in the industry. Then in 2004, the production volume of the entire micro display based projector will surpass 5 million units. This is expected to cause next breakthrough in manufacturing as economy moves to bigger scale. Certainly, projector industry should be aware of this market growth will attract even more new entrants, and competition with other displays.
Vertical Market Opportunity - Monday June 7, 4:15 pmPaul Martin Projector Brand Strength and Dynamic Signage Sanju Khatri Hospitality, retail/signage, transportation, financial, rental/staging, education, conference rooms are some of the applications where large screen display technologies are gaining prominence. This presentation will explore these market niches and opportunities they present for plasma, LCD, LED, front and rear-projection display vendors. Tamaryn Pratt Mary Ann Diehl A follow-on study designed to determine the ultimate penetration level for consumer television Large Area Displays (40”+) was just completed. Key findings, along with highlights of differences between this year’s and last year’s results will be presented. Discussion will include what consumers have today, what they intend to purchase, and pricing expectations. Eva Guterres The International Communications Industries Association, ICIA, has conducted a high-level strategic research and analysis project to evaluate the AV marketplace, the related industries, and the trends that will impact the future. In this session, you will learn how the research results answer the questions “How do you define the AV industry?” and “How large is the AV industry?” The results of the study are helpful for market participants in identifying growth strategies and opportunities. New Technologies - Tuesday June 8, 8:30 amSimon Lewis The presentation will address why multi-primary color systems can deliver picture performance that is superior to equivalent RGB systems, and the implementation of multi-primary color in projection and other systems. It will consider the alternative approaches to achieving an enlarged color gamut, and address the objections of the standardized color advocates. Paul Lyon Large-screen display systems with very-high resolution require massive amounts of pixels. These massive pixel counts can be provided using special projectors with very-high pixel capacities or by using many projectors with standard resolutions and blending these together. New approaches for combining many standard projector resolutions into a seamless very-high resolution image will compete with new massive-pixel projection technologies. Chuck McLaughlin No electronic display can match the dynamic range of brightness of the real world, but emissive displays like CRTs and PDPs have always been superior to LCDs and projection displays. Now a new technology is available to close the gap: SSBC. Panasonic and others have introduced both AMLCD and front projection TVs that synchronously modulate the light intensity with the video signal to extend the overall dynamic range of the display as well as provide more gray scale detail in both dark and bright scenes. Tony Kellett ITrans technology enables modular, seamlessly tiled displays of essentially unlimited size with high resolution and high brightness to be built. This offers unique performance that will fill the gap in the market between plasma screens, rear projection cubes and LED displays. Juuso Liljeroos The "immaterial" walk-thru FogScreen enables high-quality projections in thin air, and has had lots of enthusiastic response everywhere. It opens many new applications for trade fairs, special events, theme parks, casinos, museums, etc. Many sizes and extensions are possible, like e.g., making it an interactive touch screen. FogScreens will be seen in many intriguing world-class venues in the near future. Crossover Projectors & Channel Change - Tuesday June 8, 8:30 amJoe Bocchiaro Audiovisual Design Consultants are tasked with researching and specifying the best projection technology for each application in their projects. Although the number of choices grows, and the marketplace segregates into categories, consultants continue to design from the desired end-result back into the projectors and systems themselves. Channels and categories are not as important as the capabilities and features of the projectors as they relate to each project. Crossover from one part of the “supply chain” to another is thus commonplace, and is not only at the lower end of the chain. This presentation investigates the concerns and goals of audiovisual design consultants, and explores two examples of crossover applications. Scott Hix Last year the industry debated the realities of a cross-over projector, its definition, channel dynamic and implication to the front projection market. A year later, InFocus has led the charge into the consumer market leveraging both "cross-over" and dedicated products for consumers. I will explain the evolution that InFocus witnessed in both the products and the channels and provide our perspective on the future of cross-over products and the channel dynamics required for continued growth into the consumer market. David Woolf David Woolf will explain why there is no such thing as a crossover market. He will use examples from other industries including books, music, beer and cars to support this idea and offer three critical success factors for designing projectors for the consumer market in 2004 and beyond. Ken Tompkins Optoma Technology, Inc. is an example of a dyed-in-the-wool ProAV company that has successfully made the transition to a full-line HomeAV producer. Ken Tompkins, Regional Sales Manager for Optoma, will discuss the challenges and lessons learned from this transformation. Emphasis will be on case studies in which Optoma's partnerships with dealers and distributors succeeded and, in some cases, did not live up to expectations. In particular, Mr. Tompkins will explore the opportunities for a "reverse" crossover projector -- one that migrates from the living room to the office. The LCOS Challenge - Tuesday June 8, 10:30 amGuido Voltolina Matt Bellis Technical and manufacturing challenges have kept LCOS in the labs and out of the living rooms for the past five years. Recent developments in panel technology as well as light engine design promise to change that. Recent announcements by Brillian, Intel, JVC, and Sony have highlighted breakthroughs in panel technology and manufacturing capability. JDS Uniphase, in cooperation with Advanced Digital Optics (ADO), has developed a light engine that is free from the optical defects associated with earlier attempts and supports a wide range of panels. This presentation will focus on the technical and manufacturing challenges that have been overcome as well as those that are still facing the industry. These challenges include: achieving high contrast and high brightness; maintaining color, white state, and dark state uniformity across the image; eliminating dust and other particles that create defects on the screen; panel and engine yield; lining up the supply chain. Bob Melcher The limited market impact to date of LCOS HDTV technology raises the question of whether it will significantly participate in the growing opportunity for large screen, high definition television. This talk will outline why and how LCOS will penetrate this market and why the technology provides such a compelling argument for providing the best video image performance at consumer prices. Hugo Gaggioni Sony Corporation recently introduced a new display device based on SXRD technology (Silicon Crystal Reflective Device) for use in high-end consumer applications. This SXRD imaging panel supported a native resolution of full HD (1920H x 1080V) and contrast ratios of 3000:1. The initial development of SXRD resulted in a number of fundamental technical advances over the related display technology of LCoS (Liquid Crystal on Silicon). This talk will discuss some of the technical details behind the SXRD display technology and its extensions to larger display panels with 8.85 Megapixels (4096H x 2160V) and contrast ratios of 4000:1 for use in Large-Venue, industrial and entertainment applications
Big-Screen Technology Competition - Tuesday June 8, 10:30 amAlan Brawn We will review and compare the major large screen display technologies (LCD, plasma, DLP, and LED) in both flat panel, front screen, and rear projection perspectives relative to 24/7/365 applications. We will cover the technologies, design considerations, and TCO or total cost of ownership and finally, why to select one over another. Josh Kairoff This presentation will focus on the characteristics and strengths of plasma display and how they lend themselves to supporting unique display solutions. It will focus, in depth, on a couple of these application with emphasis on how and why plasma was chosen as the display medium. Mike Fisher Chris Colpaert What are the big screen technologies for Barco ? Jim Scarbrough The number of differing display technologies now available has made the task of selecting the proper technology for a given application more difficult than ever before. This session will present practical info for ensuring a proper fit between the customer, the application, and the technology.
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